Laila Majnu Re-Release: A Modern Cult Classic Strikes Gold at the Box Office
The re-release of Laila Majnu (2018), starring Triptii Dimri and Avinash Tiwary, has seen a surprising and impressive turnaround at the box office. Originally a commercial disappointment with a lifetime collection of just ₹2.18 crore, the film has exceeded expectations in its 2024 re-release.
However, within just five days of its return to theaters on August 9, 2024, the film has grossed ₹3.60 crore, surpassing its original lifetime earnings.
It’s impressive how Laila Majnu managed to build a strong fan base over time, ultimately attaining modern cult status. The film’s re-release and the fact that it nearly doubled its original theatrical revenue in just six days highlight its lasting impact.
With a six-day cumulative collection of Rs 4.2 crore net in India. It’s clear that the movie resonated with audiences more profoundly than when it first released.
The Film that Captured Hearts and Box Office Glory
Laila Majnu, a film presented by Imtiaz Ali, is produced by Ekta Kapoor and Preety Ali. The movie stars Avinash Tiwari and Triptii Dimri in the lead roles, delivering captivating performances. Directed by Sajid Ali and written by Imtiaz Ali and Sajid Ali. The film weaves a timeless tale of love and tragedy that has resonated deeply with audiences. Leading to its cult status and successful re-release.
This success underscores the growing appreciation for the film. It’s drive by word of mouth and its status as a beloved romantic drama.
The re-release benefited from a gradual build-up in box office collections. Starting with ₹30 lakh on its first day and increasing to ₹1 crore on Sunday, August 11.
Finally, The movie continued to draw audiences throughout the week, accumulating over ₹60 lakh on Monday. The resurgence in popularity is attributed to the film’s growing cult following after its streaming release. Which has bolstered interest in the re-release.
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